The Research On Experience Tourism Development With Ethnic Tourism-Take The Ancient Village Tourist Area Of Lan’an As On Example

Introduction of the author: ChenLiang, male, was born in NovemberJune,19867whose tutor was Professor Zhu Chuangye.He graduated from Chengdu University ofTechnology in Business Adminstrationmajor and was granted the Master Degree inJune,2012.China is a multi-ethnic, multi-cultural harmonious co-prosperity of the country,rich national tourism resources attract more and more tourists at home and abroad.However, how to design meet visitors through a unique experience for the demand ofthe tourism products to enhance minority village of the tourist products in theexperience had become the tourism enterprises in front of the urgent need to addressthe major problem. This paper, based on the experience of travel related theory, triedto take minority village class tourism product development design and its combined,by the forward-looking perspective and eye looking for experience tourism productswith characteristics of needed, element and development mode, etc, to minorityvillage of the tourist products experience development system research construction,find a minority village of the tourist products of the general pattern developmentexperience, eventually to create value for minority village tourism effect.This paper LuDingXianLan’anXiang ancient village, for example, try to minorityvillage kind of experience through the theory of tourism products the discussion andthe research to minority village class scenic spot experience tourism development toprovide the significance of reference to the model, rich and deepening travel relatedsubject research content. At the same time, the ancient village for the haze Ann touristarea further scientific and reasonable planning, rich connotation of tourism products, enhance product experience participation, constantly meet the tourists’ consumptiondemand, improve scenic area management, to improve the economic benefit andrealize sustainable development direction, in practice to have the important meaning.The author in documentaries at home and abroad with a large number ofliterature in-depth field questionnaire based on the research of the tourism resourcesdevelopment planning study, tourism, tourist marketing related discipline theoryespecially tourist motives, travel satisfaction etc theory as the guide, the author worksout of the minority village tourism product design experience of principle,summarizes the experience for the general tourism product design elements (theme,image, activities, facilities, lines and control), eventually developed the widely usedexperience tourism product development of the general pattern, with strong practicalsignificance. At the same time, the article to the haze of ancient village experience,tourist area tourism product development system qualitative analysis, and from thetheme, image, activities, facilities, lines and control and so on six big elements oftourist experience tourism form the product development system for the tourist areatourism product development provides new ideas and new methods, and it is theminority village class tourism product development new exploration and newbreakthrough.