Impact Of The Internet-Famous Tourist Attraction Image On The Quality Of Tourist Experience Research

With the advent of the digital economy,short travel videos uploaded by social platforms such as Douyin have made a group of unknown tourist attractions quickly become popular,and netizens are scrambling to go to the "punch-in" internet-famous tourist attractions,so that the surge in online traffic has been transformed into offline of tourists exploded.Therefore,whether the online popular image of the internet-famous tourist attraction affects the offline tourists' travel experience needs to be further focused.Therefore,exploring the relationship between the internet-famous tourist attraction image and the tourist experience quality affects the future development direction of the internet-famous tourist attraction.In view of this,based on the theory of emotional cognition evaluation,combined with the tourism destination image theory and the tourism experience quality ACSI framework,a research model of the influence of the internet-famous tourist attraction image on the quality of tourism experience was established,using qualitative and quantitative methods to extract the image dimensions of the internet-famous tourist attraction and explores the relationship between the image of the internet-famous tourist attraction and the quality of tourists' travel experience.The qualitative research part uses in-depth interview texts and online travel texts as qualitative analysis data sources,and uses NVivo qualitative analysis methods to extract the image dimensions of internet-famous tourist attraction from the text as the basis for constructing the image dimensions of internet-famous tourist attraction in empirical research.The quantitative research part uses the field survey questionnaire data as the data source for analysis.First,SPSS 20.0 is used for mathematical statistical analysis of the questionnaire data and the reliability and validity of the questionnaire.Then,AMOS 22.0 is used for structural equation model analysis and hypothesis testing.Confirm the research theoretical model.The research conclusions show that:(1)The cognitive image of internet-famous tourist attraction can be divided into two core categories: general attribute cognitiveimage and internet-famous attribute cognitive image.Among them,the general attribute cognitive image includes four dimensions of natural culture,leisure and entertainment,tourism facilities and local image,and the internet-famous attribute cognitive image includes two dimensions of online attention and net red characteristics.(2)The four dimensions in the cognitive image of the internet-famous tourist attraction are positively acting on the emotional image,and the intensity of the effect is from strong to weak in order: internet-famous characteristics> leisure and entertainment> online attention> tourism facilities.(3)The cognitive image and emotional image of the internet-famous tourist attraction have a significant positive effect on the local attachment of tourists.The higher the age of the net red scenic area,the easier it is to generate local attachment emotions.(4)The emotional image and local attachment of the internet-famous tourist attraction positively affect the tourist experience quality of tourists.Among them,the emotional image has a direct impact on the quality of the tourists' recognition of the experience,but it can also have an indirect effect through local attachment.(5)The cognitive image of the internet-famous tourist attraction can indirectly affect the quality of tourists' travel experience through the intermediary effect of emotional image and local attachment.(6)The results of analysis of variance show that women have a higher degree of perception of internet-famous attribute cognitive image than men,and older tourists have a higher degree of attachment to internet-famous tourist attraction than young tourists.The research results have brought rich enlightenment to the image management of internet-famous tourist attractions and the future precise marketing direction.