Profitability Analysis Of H Company About Time Sharing Lease

In the 21 st century of economic diversification development,automobile consumption is becoming more and more diversified,China's auto market in the traditional full car and car loan pattern,on the basis of the derived to car rental companies car rental in the form of financing lease and to meet the demand of different people.Due to the "car" for purchasing policy and vehicle use various inconvenience of travel behavior people,car rental market prospect.Is common,however,the traditional vehicle leasing,leasing process complex,cumbersome procedures,it is not convenient to take the car problem,and the lease time is longer,more for rent,rent,can't meet the short distance travel demand of users.Vehicle time-sharing lease has: lease process simple,online booking and buffet car,long-distance car,such characteristics as the shortest by the hour,simple and convenient car rental,bring people rent new experiences.At present,China's vehicle time-sharing lease in the early stages of development,although there are a number of companies engaged in time-sharing rental increases,but the enterprise on a smaller scale,profitability is not optimistic.Domestic study of time-sharing leasing limited to its operation mode,or simply to analyze its profitability,there is no systematic,targeted for profitability of financial analysis.Therefore,further study of vehicle leasing the profitability of the time-sharing,to promote and perfect the development of timeshare leasing market in China is very important.Under this background,the paper will be introduced that the concept of the time-sharing leasing,select at our rental market development more mature H company as the research object,first of all,from the customer profitability,cost,income,operating status,assets,income,financial analysis,that four aspect is in progress;Then,using the five model from suppliers,buyers,substitutes and competitors,potential competitors,five angles are analyzed in detail the micro environmental influence on H company profitability;Finally,the H company and time-sharing operating leasing project the quantity,the perfect platform for the French test and domestic short rent the wu is empty car rental comparison analysis,points out the deficiency of H company.Sums up the advice of the H companies enhance profitability,hopes can bring some enlightenment to the time-sharing leasing enterprises in our country and draw lessons from.