Research On The Marketing Strategy Of WPH Electricity Supplier Company

With the rapid development of e-commerce,online shopping has penetrated the lives of ordinary consumers,B2 C e-commerce has become a mainstream mode.Huge development space has appealled more and more companies launched to online network of sales channels,and there are more and more electric business enterprise which also want to profit in the huge network market to develop increasingly.A variety of network marketing not only continues to attract users,but also allows the user's shopping mentality has changed,the user continues to reduce loyalty to a single site,and the cost of the e-commerce website are also rising.WPH brand limit Deals acclaimed as the next line marketing model is copied into the online market,and is in a rapid pace to become one of the main electricity supplier model,created under much higher than the line Deals market performance and user activity repeat purchase rate.But it is undeniable that many online shopping B2 C electricity supplier fierce competition,"WPH" electricity supplier companies are also facing a severe test.This paper introduces the background and significance of the study,and then introduces the system of the domestic and international research status,the related theory and WPH marketing situation.Based on the WPH marketing environment and status of in-depth analysis,pointing out the existence of product homogeneity,the lack of core competitiveness,price strategy is not flexible,differential pricing is not obvious,sales the single channel,the high cost of logistics,the lack of brand,promotion is not attractive enough,the mobile terminal needs to be developed and other issues,and then the WPH to analyze the marketing environment,and then clear the core from the target customers,to build Internet banking,flexible to expand the product portfolio,use the difference Pricing strategy,price advantage,expand cross-border business,the construction of logistics channel innovation,promotion strategy,dig the value of the platform,to seize the mobile terminal innovation,improve user stickiness,optimization design is put forward,finally from setting up the quality consciousness,strengthen internal marketing management and improvement of incentive mechanism,improve the WPH shopping safeguard mechanism,strengthen the support the mall,continuously improve the efficiency and scale of its optimization design is put forward to ensure the implementation of the.