Research On The Brand Development Strategy Of Domestic Sports Dance

With the continuous improvement of our country's comprehensive national strength and the improvement of people's living standard,people's demand for spiritual and cultural life has been further improved.As a new form of mass fitness,sports dance is popular with people.The gradual increase in the number of people involved in sports dance,sports dance training institutions are increasing,making the demand for sports dance clothing increased dramatically.However,the sports dance clothing industry in China because of its late development,people involved in the relatively small minority,clothing prices high,limiting the sports dance clothing in recent years the pace of development of sports dance clothing enterprises have many problems in brand marketing.Therefore,attention of the domestic sports dance clothing brand development strategy,the development status of the domestic sports dance clothing brand,analyzes the problems existing in the development,put forward the development countermeasures and suggestions,to improve the domestic sports dance clothing brand marketing level,promote has very important significance for further development of Domestic Sports Dance Costume enterprise.In this paper,using the method of literature,field survey method,interview method,logic analysis and other research methods,on the domestic sports dance clothing brand sports dance clothing industry development present situation,the supply and demand situation,the development of the industry problems were investigated.The conclusions are obtained as follows:1,the domestic sports dance clothing enterprises exist fuzzy brand positioning,there is no clear brand development direction.2,the ability of independent innovation of domestic sports dance clothing brand,the lack of core technology,the independent brand survival ability is not strong,3 domestic sports dance clothing brand sales channels are not diversified,single means of 4,domestic sales of sports dance garment brand management ability,brand effect is not strong.This paper puts forward the following strategies for the further development of the sports dance clothing brand in China: 1.The domestic sports dance clothing enterprises should make clear their own brand development direction,do a good job of brand positioning,create brand characteristics.2,sports dance clothing enterprises should attach importance to product development,establish and improve the company's product research and development mechanism,pay attention to the high-end dance,private customization,professional development.3,enterprises should be based on regional differences in different regions,the rich and the poor situation,a reasonable adjustment of clothing prices,improve the clothing promotion strategy.4,enterprises should broaden the sports dance apparel sales channels,promote the construction of the line store.5,enterprises must attach importance to the clothing brand after-sales work.6,sports dance clothing enterprises can promote their own dance clothing brand by sponsoring sports dance events.