Based On The Cobweb Model Of The Chinese And Foreign Sports Shoes Clothing Brand Multi-dimensional Contrast Research, Li Ning, Anta And Nike, Adidas, For Example

Research methods: comparative analysis and logic analysis,comparative analysis of the current domestic and international sports apparel brand development factors by using the method of literature,and found that the current our country sports apparel brand products with famous brand apparel product has a gap compared,such as market positioning,fuzzy core technology development investment.Lack of International development strategy is not perfect.However,the cobweb model is based on the economics foundation by dynamic model is widely used in real life,this paper from the previous research results,select multiple dimensions of sports shoe product brand development construction of the cobweb model,and the Hong Kong listed companies and the United States,Germany listed companies’ annual financial report sorted out the data without quantization,the dimension the main indicators of assignment,assignment methods add at the same set of three different intervals were assessed and compared to Lining,Anta and Nike,Adidas shoes and apparel products brand value,finally draws some conclusions,and put forward the countermeasures to promote China’s sports apparel brand development.