Study On The Strategic Development Of Siemens Transformer Guangzhou Co.,Ltd.

The country is now vigorously promoting the energy revolution,while continuing to increase energy investment,but also stressed technological innovation.Electricity is one kind of energy with electric as a driving force.Transformer as a necessary electrical equipment for energy transmission and distribution,transformer manufacturers also face a new development opportunities.Transformer manufacturers shall seize the opportunity of energy revolution,timely to develop business development strategy,to develop innovation products,to expand product sales,thus to become the industry leader.Guangzhou Siemens Transformer Co.,Ltd.was established in 1997,located in Guangzhou Economic and Technological Development Zone.Currently company's main product: oil type power transformer and cast resin dry-type transformer.The company has made fast progress over the past decade and is now the largest transformer factory of Siemens in China.But how the company could exceed the competitors in short time,improve the company's operation capacity,to achieve the target of 2020 – a large transformer manufacturer.With only the ambition is not enough,but also need a good strategy to support the target.In this paper,with Guangzhou Siemens Transformer Co.,Ltd.as the research object,the development overview,description of the company's current situation and the existing problems are introduced.With the relative theory of strategy management,the actual problems in work and the MBA knowledge of author,to make following research: with PEST model to analyze the macro environment,with "5 force" model to analyze the industrial environment.Internal environment is introduced by analyzing the core competence of the company.Based on the company's strengths,weaknesses,opportunities and threats,SWOT analysis is performed to list 4 matrix combinations.With the combination of “WO” as the priority,we got the conclusion of development of VPI transformer.Based on the strategic objectives,select the corresponding development strategy and briefly introduce the competitive strategy.Finally,the implementation method of the strategy and the corresponding safeguard measures are introduced.