HH, High Efficiency And Energy Saving Transformer Business Plan

HH is a company specialized in the production and sales of high-tech enterprises, research and development work of power distribution equipment, excellent R & D, production and sales team, has been committed to the development of energy-efficient transformers, stereo roll iron core transformer project began in 2016 with high efficiency and energy saving, this paper developed a business plan for the project.On the basis of related literature at home and abroad, this paper deeply studied the market demand, in combination with the practical situation of HH company’s marketing, first of all, analyze the HH company industry environment, and then analysis the high efficiency and energy saving distribution transformer market prospects, marketing strategy, promotion strategy and the strategic countermeasure, finally, SWOT matrix analysis and the porter five model analysis, etc. Put forward the feasible marketing management solutions. Research shows that despite the current transformer industry market is still in a state of disorder, but due to the demand of high efficiency and energy saving distribution transformer gradually highlight, three dimensional wound core high efficiency and energy saving in the operation of distribution transformer is the production of material saving, energy saving products for the user to save the electricity charge double, in line with the market development direction in the future. HH company should use three-dimensional wound core technology advantages, have developed a higher voltage class of three-dimensional wound core power transformer. At the same time, take the core components of scale, product differentiation and cost leadership, improve the technological innovation and product core competitiveness, promote the brand strategy and industry positioning, and improve product quality and service, and in policy, finance, system, technology and cost control support, financial and material resources in place.This article through to the analysis of the market prospects, high efficiency and energy saving transformer proposal HH company seize the opportunity for national policy, on high efficiency and energy saving of 3 d three-dimensional wound core transformer project, play HH company the advantage of the research, development, production and sales team, ready to take to the traditional transformer, promotes the development of enterprise, bring more economic benefits.