Research On The Business Model Innovation Of FUNX PIZZA

In the 21st century,the business model gradually became the focus of attention of experts,scholars and entrepreneurs.With the development of science and technology,great changes have taken place in the market environment of enterprises,and the original business models of enterprises have gradually been unable to meet the requirement of the market and the development of enterprises.The current research of domestic and foreign experts and scholars on the business model mainly focuses on the concept,connotation and elements,the researchers in the selection of different perspective.However,there are few studies on the path,innovation and evaluation of business models,especially for small and micro enterprises and start-up enterprises business model innovation research.This paper started with the research object FUNX Pizza shop,via literature research and case study.Firstly,it analyzed the internal and external factors of FUNX Pizza shop in Hefei market,such as strength,weakness,opportunities and threat,explored the possibility of business model innovation for FUNX Pizza.Then,it list the innovation as follow:First,FUNX Pizza launched a series of high-end products Anna Pizza.Limited supply,high-grade raw materials,beautiful and complicated packaging,it is Anna Pizza.Anna Pizza is not only a pizza,but also a symbol of the trend and fashion.Beautiful things are often expensive,so is Anna pizza.Second,Anna Pizza use Wechat Business to run the business with the guests.It is the most popular sales model recent year.High price,high profit margins can make wechat business partners more hard to promote the product.In addition,FUNX Pizza will still use the traditional business model to run the daily business,ordinary hall food plus traditional takeaway platform selling,to support the daily operating expenses.On the one hand,FUNX Pizza use the traditional business model to support the daily operation expenses,on the other hand,it use the innovation business model to sell the high-end products Anna Pizza to get the high profit.Through the research on business model innovation,FUNX Pizza will get rid of the existing difficulties,breakthrough operational bottlenecks,achieve new development.