Research Policy In Russia, "small Potatoes" Fast Food Business In Tianjin

I n recent years, the rapid development of China’s fast-food and beverage i ndustry, variety of food and beverage, a rapid increase in the number of stores, expanding market share, has occupied45%share of the food and beverage market. With the growing number of international food and beverage compani es a steady flow of Chi na, the Chi nese people’s eating habits and spending habits has undergone earth-shaking changes, at the same ti me, the domestic food and beverage companies get increasingly brutal competition and tests. With the progress of the development of the fast-food enterprises, society and consumers are increasing their overall requirements."KroshkaKartoshka" is the representative of the Russian fast food, to open it up in China, it must make appropriate investigation of Chi na’s fast food market in order to make appropri ate busi ness deci si ons. The purpose of this study is based on Tianjin for example, to study the possibility of Russia" Kroshka Kartoshka" fast-food enterprises to enter the Chi nese market, the possibility of successful development, analysisof the advantages of the combination of internal resources, external environment, strength, weaknesses, opportunities and threats. Through the issuance of recovery questionnaire to study Chi nese and Russian consumers of fast food consumption frequency, preferences, price, diet and cultural differences, as well as consumer acceptance of the possibility of the Russian fast food. Affect Russia’s "Kroshka Kartoshka" fast food market in China busi ness strategy, its forward reasonable proposals to enter the Chi nese market.The significance of thisstudy, first, isnow the theoretical study and many more such as KFC, McDonald’s has been assigned to European and American fast food as the research object transnational business strategy in China, Russi a or other countries of Western fast food has certan reference. Second, in the context of the era of global ization, the number of Russians coming to China has increased year by year,so finding a variety of flavors is of great significance for the Russian specialized fast food multinational operations in China.This paper is divided into seven chapters. The first chapter is about the research background, research purpose and significance of basic research. The second chapter introduces the Russian fast food company "Kroshka Kartoshka". The third chapter is the SWOT analysis of it being stationed in the Chi nese market. The fourth chapter is extracting and analyzing the impact factors of" Kroshka Kartoshka" fast food market i n China and establishing the model of influencing factors on its study of the five assumptions. The fifth chapter is the data analysis, including the design of the questionnaire relating to the issuance of through SPSS software reliability testing samples and analysisof the relevant factors to verify assumptions established. There are two different sets of questionnaires for Russian customers and for Chinese customers, distributed a total of350copies, got back-271, the reliability test was higher than0.7, and finally came to the conclusion that the first assumption is not established, and the other ones are successfully established. The sixth chapter of the research isthe conclusions and recommendations. And the final part is studying the limitations and the future research ideas.