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E-Commerce Strategy Research&Plan Of Automotive Service Business

Posted on:2018-01-13Degree:MasterType:Thesis
Country:ChinaCandidate:N N ShiFull Text:PDF
GTID:2359330515475590Subject:Business management
Abstract/Summary:PDF Full Text Request
Since 1997,it is begin that China Chemical Information Network officially operated.As the first e-commerce website,e-commerce development has experienced ups and downs in China for 19 years.In 2015,online spending reached164.23 billion,accounting for 12.8%of the total retail sales of social consumer goods in china,and the average of the past five years is to expand the growth rate of 21%.E-commerce has increasingly widespread and deeply touched every aspect of our lives,including auto service store was affected.Automotive service industry due to the lack of standardized service processes,be not measured objectively quantify of services,geographical service limitations,implementation issues such as payment transactions,e-commerce has been walking tour and difficult with the use of QR code and popularity of mobile payment,020 can basically achieve closed-loop,it can improve the online payment,feasibility offline services.The article is the hope that through a variety of research and analysis to new exotic car industry Services Limited,for example,engaged in research and exploration of the automotive service business,the effective electricity supplier operating mode,boost e-commerce in the car after the service market development.
Keywords/Search Tags:e-commerce, automobile services, O2O, strategic research
PDF Full Text Request
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