Study Of E-commerce In Services And Trade Of Automobile Enterprise

The E-commerce is developing rapidly in all over the world nowadays and penetrating to all fields. It is an important business mode of Chinese economic development. But we still have some gaps between our country and western developed countries. Especially E-commerce has not been widely used in automotive service and trade industry in our country. But many automobile enterprises have realized the importance of e-commerce, and begun to focus on this field.In this paper, we began to study in the development status of e-commerce and the present situation of study in the key success factors of domestic and foreign e-commerce. We concluded the differences of e-commerce environments between domestic and foreign automotive service and trade industry. Based on the study of literatures, we concluded the factors influencing the e-commerce in services and trade of automobile enterprise and the indexs evaluating the success of e-commerce. We established the model of the key success factors of e-commerce in services and trade of automobile enterprise and raised some hypothesis. In terms of data, we collected the sample data through the questionnaire, and conducted an empirical study on the model by utilizing the factor analysis and regression analysis.The results show that,the factors of website performance,leadership and customers are the key success factors of e-commerce in services and trade of automobile enterprise. Meanwhile the factors of technology and strategies also contain some factors influencing the e-commerce in services and trade of automobile enterprise. In the end, we provided some corresponding policy and suggestions based on the empirical consequence.