Study On The Development Model Of Winter Sports Tourism In Hebei Province

With the success of Olympic Winter Games in our country,people have been gradually concerned about the winter sports tourism project.Governments of all levels in Hebei Province are also trying actively to create a tourism province with the Opportunity of Olympic Games.It is a pity that there is few current theoretical research on the development of winter sports tourism in Hebei Province.Systematic development theories have not been formed with the lacking of available reference to the existing development model.All this makes it difficult to grasp the opportunity in the practice of development and affects the enthusiasm and initiative in the relevant sports tourism activities.Based on the development of winter sports tourism resources in Hebei province,this paper aims to construct the winter sports tourism development model and develop winter sports tourism industry,on the premise of scientific and reasonable excavation of winter sports tourism resources in Hebei province.The excavation of winter sports tourism resources can not only enrich the sports tourism project system to improve the traditional tourism products structure of Hebei Province and extend the leisure industry chain but also to promote the integration of tourism and winter sports projects so as to enhance the city label of Hebei winter sports tourism town.It not only meets the requirement of the 41 th national document Suggestions on the Rapid Development of Sports Industry to Accelerate Sports Consumption,but also optimizes the industrial structure to make it a new economic growth point.This article mainly uses the literature research,the logical analysis,the field investigation,the case analysis,the expert interview and so on research method.The basic theory of winter sports tourism,Hebei winter sports tourism resources and tourism resources classification,The development of winter sports tourism in Hebei Province,the development of content,the development of the model,the effect of its relevant theoretical analysis and the use of ecosystem theory,sports economics and tourism economics,location advantage theory,marketing and Internet + sports thinking and Its related theory,This paper discusses thefeasibility and development of the "domino" chain effect in the construction and development of winter sports tourism in Hebei province,and puts forward the relevant countermeasures.The main contents of this paper are as follows: First,the development status and main research perspectives of the project at home and abroad,and the characteristics of winter sports tourism concept and type.Second,Hebei Province has its own development conditions and development of the status quo.Thirdly,the theory of market and project development should be applied to the analysis of winter sports tourism development in Hebei province,and finally pave the way for the application of winter sports tourism development model in Hebei province.Through the discussion and analysis of the research results,it is found that the problems in the development of winter sports tourism in Hebei province,and put forward the corresponding countermeasures.The main conclusions are as follows: At present,China's winter sports tourism has a low share of independent brands,Hebei Province,winter sports tourism market to Beijing and Tianjin Jin Lu,the market potential.According to the classification criteria of sports tourism,winter sports tourism in line with the development of resources in Hebei Province can be divided into two main categories,six subclasses and several specific tourism activities.The author from the tourism project development and game design principles,etc.,the idea of skating intelligence relay,snow maze,skiing(skating)CS guerrilla,snow trust dorsal fall,ice collision 5 project and the coastline,Hebei plateau line And the central plain line of three sports tourism route of the theoretical planning,The construction of winter sports tourism model suitable for Hebei Province should be developed according to the regional economic and cultural policies and the characteristics of natural terrain.