Development Of Hulun Buir City In Winter Tourism

Winter tourism resources in Hulun Buir city are very rich, including snow customs, Northland scenery, ethnic culture, border crossings, the more prominent advantages. In recent years, with the construction of the economic development and tourism infrastructure, winter tourism industry to obtain the considerable development, in the winter of2010, Hulun Buir has received nearly2500000tourists, a record high.Hulun Buir winter tourism is still at the low level of development stage, has not formed industrial scale. The characteristics of the scenic spots is not prominent, the construction of national culture is not sufficient, tourism scenic area level, management level and service quality is not high. Tourism space layout is unreasonable, the construction organization design and attractions line exist the blind development and problems. Winter tourism product development in many aspects is still in the imitation stage. The key is not the regional advantages and industrial benefits into full play.The advantages and disadvantages of the contradiction, the advantage is the main aspect of the contradiction, the disadvantages are secondary aspect of a contradiction, but the disadvantage is the problem of development, can formulate the corresponding development principles and reasonable measures, better exert the advantage, reduce the weakness, to ensure that the winter of Hulun Buir Tourism industry to obtain the considerable development, in order to promote the region industrial coordination and development. According to the advantages and its own characteristics of Hulun Buir, put forward the three principles to develop winter tourism industry of the city, that is to fully explore the national culture unique area, make full use of the superior natural resources in the area, give full play to regional advantages and actively promote border cooperation.On the basis of the three principles, and puts forward some countermeasures and suggestions for the tourism development of Hulun Buir city in winter. Using the "growth pole" theory, proposed should focus on winter tourism resources, build brands, such as the Manchuria ice and snow world of ice and snow, Hailar Folk Park; the use of industrial agglomeration theory, we should strive to build a tourism supply chain, build resource driving type tourism industry agglomeration; according to the "Pole-Axis System Theory, put forward" should strengthen the infrastructure construction of Hulun Buir city tourism hardware; winter tourism in order to achieve leapfrog development, near at hand is how to solve the financing problems of tourism, this paper puts forward that we should try various channels to raise the winter tourism development funds, in addition to travel the traditional way of financing, but also tourism development contract, design option with nature of the building fund industry, tourism project financing; finally, the government should strengthen the functions of leadership for the winter tourism industry development, the formation of Tourism Investment Development Company under the leadership of the government, on the basis of establishing tourism enterprise groups, to take the mode of group operation, the tourism investment and development company as a leader, to absorb the local strength of the scenic spots, travel agencies Turist Hotel, tourist shops, and other types of tourism enterprises, consisting of The tourism enterprise group, the group operation.