Research On The International Business Strategy Of Company A

With China entering WTO and the gradual coming of the "new normal" economic environment,the Chinese government addressed ‘the Belt and Road Initiatives’ so as to further support Chinese companies to develop international business.Even small and medium-sized enterprises(SME)will take advantage of those policies to exploit the international market.Most of them lack the advantages of talent and funds to explore the international market and seek overseas investment.There are too many variables and risks during the period.Based on the analysis of international business practice of company A,a very ordinary small private enterprise in more than ten years,this thesis is aimed to find a crack and prevention method of some difficult problems,improve overseas business performance,and to break through the bottleneck of the development.And also hope to provide some reference value for other small and medium-sized private enterprises to explore the road of internationalization operation and reduce the cost of trial and error to "go out" and capsized in the international business risk.This paper is divided into six chapters focusing on the over-ten-year international development process of company A from the perspective of strategic management.Using both quantitative analysis and qualitative analysis to finally conclude that internationalization is the inevitable trend of the development of modern enterprises,and it is also the objective requirement of economic globalization in the world.China has fell behind since the second industrial revolution,so we must seize this historic opportunity.Chinese enterprises should reserve management system and construction personnel to adopt appropriate competition strategy according to the characteristics of each industry.Secondly,the modern enterprise competition is a competition of the whole industrial chain.All Chinese enterprises must work together in response to the government’s call to create a great Chinese brilliant band fleet in the world economic arena and contribute to the integrity of the supporting system of national economy at the same time.Company A has used his personal experience to prove this point,also set an example for other private enterprises.