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Research On Competition Strategy Of International Settlement Business Of Bank Of China Z Branch Under The Background Of "One Belt And One Road"

Posted on:2020-11-06Degree:MasterType:Thesis
Country:ChinaCandidate:B HuFull Text:PDF
GTID:2439330575460482Subject:Business Administration
Abstract/Summary:
At present,in the process of global economic integration promoted by China’s "Belt And Road" initiative,China’s economic cooperation with countries along the belt and road is increasingly close,and the economic and trade cooperation has achieved remarkable results." Belt And Road" has laid a policy foundation for the bank of China to go out and expanded the development space of international settlement business of Banks.Of course,international settlement business has also become the business position for major Banks to compete for.How to improve the competitiveness of international settlement business is an important topic for major Banks.This article needs of overseas customers to develop professional customer service strategy,and various media channels of cooperation to expand development strategy,marketing strategy,and constantly improve optimization banking space by improving control ability to strengthen the cost strategy four aspects discusses the bank of China,how to improve the competitive ability of the bank of international settlement business,thereby expanding market share,realize the healthy and steady development.This article obtains from the practical point of view,the bank of international settlement business of all kinds of problems in comprehensive analysis,and give Suggestions and improvement methods,the banking industry in China,the phenomenon of international settlement business rushed to grab market selection "area" under the background of the bank of China,Z international settlement business competition strategy research as the thesis,firstly analyzes the theoretical overview of the international settlement business,then in view of the "area" under the background of China bank of international settlement business development present situation analysis,Then discusses the "area" under the background of the bank of China,Z international settlement business development environment external environment and internal environment analysis,finally to improve the bank of China,Z international settlement business competitive strategy put forward some superficial views,to help in raising discussion in the literature of international settlement business strategies to make supplement.
Keywords/Search Tags:"Belt and Road", Bank of China, International settlement Business, competitive Strategy
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