Research On The Strategic Development Of Jilin Postal Financial Agency Business

In 2007,the China Postal Savings Bank was established.the National Banking Supervision Department clarified the management pattern of the "self + agent" of the postal savings bank.Some of the branches handle all kinds of commercial banking which are known as “self-network”,while the others are commissioned by banks as agents,handling retail debt business,insurances,funds,financial products,bonds as well as some other low-risk business which are called the "agent-network".Agent-network are managed by local postal saving bank.In 2008,with the establishment of the China Postal Savings Bank Jilin Branch.The financial business had become one of the main business of Jilin postal orders.At present,Jilin post set up 901 agent-networks,the agent-networks have been spread over nine cities and forty-nine counties,the Postal Financial Agency Business had been added to the fierce financial competition in the industry.The development of increasingly fierce market competition,Jilin postal agent financial business with many points,wide,length of the advantage,innovation and adjustment.Now,individual financial business income has more than about seventy percent of total revenues,has gradually become the Jilin post "business dinner." Review of the development course of nine years,although Jilin postal agent financial business has achieved rapid development,but there are still imperfect management mechanism,for example,personnel skill,service level and other issues need to be improved.How to keep abreast of the situation,bigger and stronger Jilin postal agent financial business,has become the most urgent problem of postal enterprises.Based on lots of works and papers of strategic management,this thesis takes Jilin postal agent financial business as the main research object,and uses both qualitative and quantitative methods to analyze the status and problems.This paper analyzes the current situation and problems of business development,strategic environment,strategy formulation and Implementation,put forward to the customer as the center,take the market as the guide to green card as the starting point,with the integral as a link to dealers alliance as a breakthrough;promote the transformation and upgrading of postal financial services management,management,channel three systems;adhere to the "three rural services,establish and improve the postal agent financial ecosystem;actively respond to the new situation of interest rate liberalization and Internet financial competition,improving service,reducing efficiency,build brands,enhance the comprehensive financial services agency of Jilin postal development of core competitiveness.