Research On The Countermeasures For The Development Of Insurance Professional Agency Market In China

In China,the development of the insurance professional agency market is relatively late and the foundation is weak.However,with the advancement of insurance industrialization,the insurance professional agency market continues to grow in terms of the number of institutions,premium scale,and market share,and gradually deepens with insurance companies.The management level has been continuously improved and the ability to innovate has been continuously enhanced.Of course,while achieving a series of achievements,we must also soberly see the existence of small scale,lack of professionals,weak internal controls,poor management,and unstable personnel.In view of the problems existing in the insurance professional agency market,it should absorb foreign developed industrial regions according to China's specific insurance market environment,and summarize the development countermeasures suitable for China's insurance professional agency market.This article combines the relevant theories of insurance intermediary agencies,combines the status quo of the insurance professional agency market in Zhejiang Province and Fan hua Insurance development strategy,Summarize the countermeasures suitable for the development of the insurance professional agency market..The first is to regulate internal control mechanisms and improve laws and regulations.On the one hand,agency companies need to constantly improve internal controls and internal personnel mechanisms.At the same time,regulators need to promote the construction of laws and regulations and strengthen supervision over the management responsibilities of agencies and insurance marketers.The second is to strengthen the combat effectiveness of innovation.On the one hand,we must strengthen the overall quality and professional qualities of sales personnel,including but not limited to strengthening professional quality,defining market positioning,and enhancing professional quality.At the same time,efforts were made to strengthen the construction of marketing staff and strengthen the construction of credit system and self-discipline in the industry.On the other hand,agents can actively innovate in different aspects such as products,services,sales channels,and organizations.Broaden business sales channels,expand outlets,improve development models,deepen cooperation with insurance companies,achieve a rational and effective division of labor in the insurance industry chain,and take the road of intensive development.At the same time,it requires the relevant departments to increase flexibility and dynamic market competition mechanisms.We must give full play to the quality of market players,actively promote industrial restructuring,and improve relevant laws and regulations.At the same time,industry,self-regulation and the public must actively play a regulatory role in the insurance professional agency market behavior.