Based On The Co-word Analysis's Study On The Hot Topics Of Electronic Commerce Research In China

With the rapid development of mobile Internet,e-commerce is also in an aggressive attitude to occupy our lives.This development of the status also makes the research of e-commerce gradually increased and showed a combination of a variety of disciplines of the new situation,which put forward higher requirements for the study.So it is very important to analyze and explore the hotspots in the field of e-commerce.Co-word analysis is a scientific measurement method,which is based on the research literature as the research object,quantitative analysis the content of the literature,in order to be able to understand the nature of the content of literature facts and potential trends.Using the Co-word analysis in the e-commerce research can analyze the hotspots in the field of the e-commerce,and also find out the development trend of the research hotspots in the field of e-commerce.This essay using the literature in CSSCI database from 2002 to 2016 as the research data.This research can Mainly divided into three parts,the first part is using the COword analysis method and clustering analysis on the keywords frequency,keywords cooccurrence and relationship between the keywords,finding out the six hot spots in the field of electronic commerce in our country;the second part is using the social network analysis method and burst detect algorithm to analyze the keywords and the publish year,exploring the hotspots' going with time and abroad based topics;the third part is using dynamic strategy coordinate diagram to an in-depth research with the six hotspot which the first part shows.we divide the study period into three parts,then calculate in every time period the hotspots' density and centrality to construction the strategy coordinate diagram.Then we analyze the three diagram to find the development trend of each hotspots.Through the study of this paper,it will directly reflect the hotspots in the field of ecommerce in China,and the development trend of hotspots.This will make the people who are interested in the e-commerce quickly understand this field,and also can to provide some reference value for the experts and scholars engaged in the research of ecommerce.