Research On Differentiation Competitive Strategy Of Huludao Bank

City commercial Banks in our country the earliest established in 1995,after years of development has reached more than two hundred,and become an important force in the financial institutions of China.Huludao bank as a rooted in three cities of local commercial Banks,for the local economic development has made important contributions.But with the opening of financial market in China,the strength of many commercial Banks are also growing,faced with such serious survival environment,Huludao Banks urgent need to develop new competitive strategy,in order to improve its core competitiveness.Based on this,this article in Huludao Banks as the research object,by analyzing the industry environment and development stage,the current market environment has carried on the thorough analysis.Article on the basis of the theory of strategic management,PEST and SWOT analysis method,this paper discusses the internal and external environment facing the bank,and get its strengths,weaknesses,opportunities and threats,and made the bank's competition strategy,the differentiation competitive strategy.Finally based on the characteristics of city commercial Banks,the system puts forward a new strategy to implement a plan of action and safeguard measures,make the overall strategy to implement smoothly.This study not only the competition provides strategic basis for the future of Huludao bank and strategic planning,is beneficial to promote the sustainable development of the bank,at the same time for other cities have certain reference significance for the development of commercial Banks.