Research On The Strategic Development Plan Of TB Co.

Around the world,continued a trend of differentiation,slow recovery of world economic growth,China's economic growth is shifting,intensified the trend of the economic downturn,or slow in the future,at present is not suitable for excessive investment enterprises.Peak phase of the development of real estate industry has in the past,industry development environment changes,the future of the real estate industry has entered into multiple formats joint development mode to adapt to market conditions.From the perspective of strategic management,the core issue of the current real estate enterprises there is no effective alignment with strategic goals and core strategies.Companies are facing increased competition in the market risk of TB,measures must be prepared to deal with.Combining with the relevant strategic theories,to the company as a case of TB,the paper mainly discusses the research company strategic planning and development of TB details,from the current situation of TB company strategy implementation,analysis of national macro policy,the real estate market,and in view of the aviation industry to do the research.Through the SWOT analysis is pointed out that TB in the main problems existing in the development of company,including but not limited to: the company decision-making mechanism,rigid internal marketization of operation mechanism is not mature,the aviation industry profit ability is weak,lack of investment professionals,etc.Paper according to the market environment and the present situation of TB Company to discuss,to scientific analysis,and judgment made the TB corporate strategy planning framework.Become the airport area to invest financing platform,platform and industrial operation platform,business incubation platform and auxiliary area development and construction of the five main body function,give full play to regional advantages of TB company and their own strengths,but also the hope that through regional development drive their own development and enterprising spirit;"Investment" and "run" two core values,the two mutually coordinated development is the key to support the company's future development of TB care;Establishment of real estate,aviation,business and other high-tech industry four big main business sector,build TB unique business system;In the process of implementation of the three-step strategy,through careful management,improving the quality and efficiency of operations,strategic supporting regional industry to lay a solid foundation for the enterprise.In the discussion in combination with the practical cases of TB company,do stand at the height of strategy from the Angle of time to study the transformation of the mode and means,and focus on the development of the enterprise strategic planning and the optimization Suggestions in detail,including: implementation of the related diversification strategy,relying on existing resources and the existing industry,cognitive ability,based on the current main industry related diversified expansion,gradually transition;To strengthen the company controls,break the old system of original enterprise management,unclear responsibilities,innovative company incentive mechanism,strengthen the introduction of professional talents;The adjustment of organizational structure;Company informatization construction Suggestions;The brand advantage of the company,the guarantee measures for the development of TB company further has the guiding significance of reality.