The Research Of The Core Competence Enhancing Of GK Real Estate Company

As since 2010,the central government to the real estate macroeconomic regulation and control the further and expand,the enterprises within the industry development has brought hitherto unknown pressure and difficulties,restricted?limited credit?price and income tax?tax increase,and so on measures waves to hit the real estate enterprises?Although in recent years the national macro-control has been relaxed,but the overall regulation of the idea has not changed,he funds ability is weak,be developed storage land is less even no medium-sized real estate enterprises,it is facing the test of life and death.As a member of the real estate enterprises in small lots,GK Real Estate Company facing the market competition,strategic direction and management pattern of change,not be eliminated by the market,the key to make the company achieve sustainable development is to rely on their own advantages,through training and promotion,developing the company's core competitiveness.Based on the relevant theoretical literature and the core competitiveness of real estate enterprises,the macro environment,industry environment and internal environment of GK Real Estate Company firstly are analyzed.At the same time,the advantages,disadvantages,opportunities and threats of the company are analyzed by SWOT analysis.Then,the core competence of GK Real Estate Company is evaluated,and the problems existing in the cultivation process are analyzed.The problems include: the strategy is not clear,the core competitiveness is not strong,and the level of human resources management is low,the lack of innovation,and lack of corporate culture.Finally,according to the existing problems,this paper puts forward specific strategies for the improvement of the core competence of GK real estate company,including a clear strategic position,enhance the core competitiveness of the company's human resources management level,strengthen innovation,accelerate the construction of informationization,improve financing ability,the implementation of brand strategy,improve the construction of enterprise culture.