L Port Container Loading And Unloading Price Pricing Management Research

In recent years,with the local governments in coastal constantly promote the construction of container terminals,terminal hardware facilities and business level gradually close.It makes the container terminal handling price more and more important.The container handling pricing has become one of the most important factors of port.But for a long time,container handling price management get a little growth.This paper uses L port container handling price as the object of study.By constructing L port container loading price influencing factor evaluation model,and use AHP to determine the weight of influencing factors.And through the empirical study to analyze L port container handling price management status.Firstly,analyzing literatures of port pricing and container handling price domestic and international.From time and cited frequency to analyze container loading and unloading pricing,and concludes that there are few researches on influencing factors on port container loading and unloading price at home and abroad.Secondly,it elaborates three kinds of service pricing theories,namely cost-oriented pricing method,demand-oriented pricing method and competition-oriented pricing method.And introduces the related concepts and connotations of contract theory,and expounds three more mature contract theories,namely,principal-agent theory,property right theory and transaction cost theory.Then,the present situation of LYG container loading and unloading price pricing management is discussed in detail.Later,this paper analyzes the loading and unloading pricing strategy and management method of container port both at home and abroad.Then based on extensive literature review and expert panel discussions,this paper identify the influence factors that affect L port container handling pricing.Combined with the characteristics of L port,influencing factors evaluation model ofL port container handling price,included cost factors,box factors,market competition factors and government factors 4 criteria dimensions,capital costs,operating costs,maintenance costs etc.14 sub-dimensions.By expert consultation questionnaire and AHP to determine the relative importance weights of these hierarchy factors,and find the cost factor is the most important criterion dimension,the competition among the container terminals in the port is the most important sub-dimension.With the index measures the weight distribution formula to verify the value of the difference between the relative weights of each layer is obvious,indicating that the influence factors evaluation model based on AHP measurement results is reasonable.Finally,an empirical study was conducted through questionnaires by hierarchical fuzzy comprehensive evaluation on L port.And find out its pricing is between general and good.Combining with the actual results of L port container handling price,this paper puts forward some suggestions and countermeasures on its pricing and management from the aspects of pricing strategy,management method and so on.