Shenzhen Chiwan Container Port Management Mode Research

With the increasing of the world economic and trade, and economic globalization tendency is strengthening, ocean transportation cargo volume, especially the container transportation is climbing up every year. Being one of the biggest beneficiaries, China container shipping industry has been on the top of the world in terms of container throughput and the quantity and scale of the container ports. Along with the high-speed development, competitions become severe among the China container ports, especially in the Pearl River Delta area. How Shenzhen Chiwan Container Port (abbreviation to CCT) to make good use of an variety of methods and strategy to optimize its management mode to keep its advantage position in future will be the paper's main points.In addition to description of definition of the container and container port, their character and function, the paper introduced the world & China container port development situation and tendency as a whole; specified the concerned theories and some operation modes about container ports. On the top of that, the paper mainly discussed the CCT management mode, found region-port combination mode should be its basic develop mode then brought out that CCT can develop itself as "bonded area", exploit toward inland and sea-land area, set the region and the ports as two supporting point to expand cargo resources and create value for the client and the company itself so that to strengthen its core competitiveness and provide power to achieve the company's object of "Effectiveness, Efficiency, Cost-Control". The paper stated the content of "region-port combination" mode and analyzed its operation mechanism, then brought out that CCT can commit the object of "backland-transshipment port modal" international port and establish "region-port combination operation method to strengthen its key competitiveness to keep its sustainable development. At same time, CCT should expand its inter-national transshipment port business by contracting with top logistic company, cross country enterprises and international container shipping lines to establish as top transshipment hub in Far East region. The paper also detailed to create of strategy, select management mode and invite vary innovation to push complete construction of CCT "region-port combination management mode.