Study On Marketing Strategy Of Mact Brand

In the economic globalization,the impact of trade liberalization tide,in recent years,oil,petrochemical industry has undergone tremendous changes.With the deepening of China's state-owned enterprise reform,especially in the refined oil retail terminal market,competition is to achieve the degree of white-hot,although Sinopec and PetroChina two groups invested heavily in social stations,to seize the domestic retail market share,from the control of fuel The number of stations in terms of almost completely control the market,but behind the glory of the number of gas stations,but it is low per capita sales,low return on assets,poor market competitiveness,and even part of the gas station losses serious cruel reality.C Petroleum Branch is an oil and gas company in Sichuan branch of the branch in Chengdu,was established in 2008,the company mainly engaged in refined oil wholesale,retail and non-oil sales business.As the most basic unit of the oil system,the company's operating efficiency and staff income depends entirely on the sales of gas stations,but because of the C oil branch of the existing performance management system design is not perfect,it is difficult to give full play to the role of performance incentives,The company's efficiency and staff income level increased slightly.Therefore,in order to improve the performance of staff to improve the overall performance of C oil company performance,so that performance appraisal to play its real role,it must be C oil branch of the existing performance management system to be redesigned to make it more in line with C oil Company facts,more operational.This paper first explains the basic concept of performance management,and then leads to the performance management characteristics,basic process and performance management status of the fuel station staff of C Petroleum Branch,and analyzes the performance of the gas station staff with the questionnaire survey Management of the existence of various problems.Through the design of job descriptions,performance indicators,weight,assessment methods and other C oil branch performance management system to improve the design,to strengthen the C oil branch evaluation staff training and education work,so that they set the performance indicators,performance evaluation,communication Skills and other aspects of the ability to further improve the same time,pay attention to the gas station staff to carry out continuous and effective communication and feedback,timely detection of difficulties and to improve,and strive to make gas station staff performance management is not just performance appraisal,to stimulate their Work enthusiasm,and ultimately to achieve the C oil branch of the overall strategic objectives.Finally,in order to make the new design of the gas station staff performance management system is implemented smoothly,the paper also analyzes the possible problems in the implementation process and puts forward the relevant supporting measures.