A Company XQDZ Business Competition Strategy Research

Energy is an indispensable material base for industrial,agricultural development and social progress.At present,coal,natural gas and oil are the main resources of energy used in the world.With the rapid development of the world economy,since regeneration cycle of these energy are quite long,they can not satisfy the requirement of the current development.The earth's current proven recoverable reserves have been depleted,the coal reserves,for example,the next 150-200 years,coal reserves will be exhausted.On the other hand,these traditional energy sources have brought environmental pollution.China has caused serious environmental pollution problems,such as the over mining of coal.Many countries start to advocate the low carbon economy.As an important source of pollution,the traditional automotive industry is also facing an important change,Toyota Corporation is the first to market with a hybrid car,then pure electric cars by Tesla company,they bring inspiration to the auto industry to seek new low pollution clean energy.As a pillar industry of our country,the automobile industry is developing rapidly,and has a broad market space.At the same time,the problem of environmental pollution is becoming more and more serious.According to the national environmental governance,the Chinese government timely puts forward the development direction of new energy vehicles.Now the industrial policy is still at the starting stage,but more and more attention is taken,many enterprises have invested in new energy automobile manufacturing related field,in order to develop again with the opportunity of the adjustment of national industrial policy.The labor and logistics costs are rising in China year by year,while the competitive advantage of manufacturing industry is declining.The research importance of this essay is to find how to continuous keep competitive advantage of company.This essay uses the relevant theories of strategic management,takes company A as an example to open up new energy automotive electronics business(abbreviated:XQDZ),apply the competitive strategic management to the company A's business,in order to improve the company's overall business profitability.This essay provides a way to the companies which are trapped existing business,need to seek new profit growth point urgently,and also has the significant reference on effective controlling in manpower cost,logistics cost and operation cost of the strategy.Firstly,from the strategic management theory analysis,combing the development enterprise competitive strategy;start to analyze macro environment in"PESTEL" analysis method on the new energy automotive electronic business,and then using Potter's "Five Forces" model method to analyze the new energy automotive electronics business and industry environment,combined with the actual situation of company A,analyze company A's new energy automotive electronics business internal environment with "SWOT analysis" and "value chain analysis";finally,combined with the core competitiveness of company A,choose final choice of strategy for the development of company A,and analyze the selection of strategy may encounter obstacles,and gives the corresponding countermeasures.At the end of the essay,the paper summarizes and prospects the A company to take the competitive strategy.