Shenzhen Automotive Electronics Export Competitiveness Analysis

These three factors in the Shenzhen electronic products export in recent years the situation and export competitiveness index and export competitiveness,the Shenzhen electronic products export competitiveness of the empirical analysis,research from Europe and the United States and Japan 7 developed electronic products export data in recent years as the reference object,using the export competitiveness of three indicators:(IMS),(RCA),(TC)method and two kinds of economic analysis tools and so on,carries on the analysis to the overall trend of the export competitiveness of Shenzhen's electronic products,because of more types of electronic products,in order to facilitate the research,this paper chose automobile electronic products with very strong export competitiveness as research sample,and around this kind of product,the related factors to explore the export competitiveness of auto electronic products from two macro and micro level.The macro level,analysis of automotive electronics industry R&D investment,factors that influence the national fixed asset investment and foreign enterprise scale on the competitiveness of automobile electronic products export.The micro level,the price and the quality of product,brand,technology,manpower cost,factors affecting international certification on the competitiveness of automobile electronic products export and to study the relationship between?This paper is to account for the effects from the perspective of the export competitiveness of enterprises and puts forward relevant countermeasures.Put forward the Countermeasures on the macro level is that enterprises must national macro environment improvement and support to improve enterprise competitiveness depends on,especially the national excellent foreign trade policy is crucial for an export enterprise;put forward the Countermeasures on the microscopic level is of great realistic significance for the export enterprises.