| In today’s advertising and video media industries,video images and other multimedia technology has been widely used,especially in the increasingly widespread use in the film and television advertising industry.Advertising business is widely applied to various kinds of multimedia materials,such as pictures,music,sound,video,3D models.The trend in computer technology,management system software has been developed greatly,in film and television production,advertising design industry needs to be applied to a large number of media material as data elements,and in these industries in the creation of the largest and most time-consuming media factors are often looking for material and material management.So the media industry usually material handling huge amount in daily work,mainly rely on the designer manually one by one for the interception,there are some defects in the timeliness,convenience,normative aspects.This kind of work makes the work pressure of the multimedia industry become unprecedented,especially in the advertising industry,film and television production industry,obviously can not meet the daily needs of the design.Therefore,to establish a set of information system to adapt to the needs of the current management of media material media development situation,to provide convenient and efficient material management system for the advertising industry,the film industry designer has practical significance.This paper carried out a full investigation in the management of advertising design material resources,analyzed the demand of the system of material management,including database structure,and performance of software users,improve the software used in the process of the details of the demand,J2EE technology is adopted to design and realize the function of software system.The operation of the system shows that the function and performance of the system can meet the requirements of the daily work of the designer.It can improve the work efficiency. |
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