Research On The Construction Of Logistics Alliance In The Distribution Of Fresh Agricultural Products

At present,the demand for high quality fresh agricultural products is growing.Reducing the intermediate link of fresh agricultural products circulation will help to improve the efficiency and promote the rational allocation of distribution resources.The fresh agricultural products in China exists the problem of poor distribution scale effect,high distribution costs and excessive loss in transit.Distribution efficiency needs to be improved.The alliance construction will help to optimize the allocation of resources,expand the scale and improve the efficiency in order to enhance the system of disribution.In a multi echelon supply chain,this paper mainly focused on the process of wholesale market distribution to retailers,it has described agricultural food had the feature of simple packaging,perishable and difficult preservation in room temperature.It detailed analyzed the necessity of constructing logistics alliance,the causes and formation process of logistics alliance.The key point of construction it is strengthening the trust relationship between members,maintaining the alliance stable state,establishing a fair allocation mechanism,keeping long-term learning mechanism and optimizing incentive mechanism.With the foundation of it,the paper has built trust mechanism and incentive mechanism from qualitative point of view and established benefit distribution mechanism of the logistics alliance in the quantitative model.The supplier alliance as the main research object,has mainly been discussed the establishment and stability of the alliance life cycle.Using Nash negotiation model and Shapley value model to establish benefit allocation model research alliance.The model has discussed the before and after correction effort level of Shapley Value.The members,who has been punished effort levels are decreased after correction.The menbers' getting conpenseting has better effort levels.It has showed that the result of benefit distribution could make a influence of member's effort level.It also clarified better excitation mechanism and benefit distributong mechanism had help to promote good performance.Based on the TOPSIS theory of comprehensive benefit allocation method,it has discussed the influence of entry time and fresh activity factor on distribution results.Generally,the longer entry time and higher fresh activity,the more benefit.The fuzzy Shapley value model is used to compare benefits distribution value of members in the case of complete participation and incomplete participation.The higher participation,the greater benefit allocation.GRA-AHP method shows clearly different indicators in performance to avoid the limitations of a single method.