Research On Potential Transition Path Of High-tech Enterprises From Embedded Perspective

The high-tech industry has become a pillar industry in the era of knowledge-based economy because of its high technology content,strong market uncertainty and high risk-return.It has become the main engine to promote world economic development.It has even become a measure of a country's comprehensive national strength Strength of the important indicators.Since the 21st century,mankind has opened a new era of scientific development.The knowledge economy revolution and the revolution of science and technology,which are led by high-tech industry,have a great impact on people's life.It is also the background of this era,high-tech industry to show the development of blowout,e-commerce,mobile Internet,large data,cloud computing,artificial intelligence and mobile intelligent communications have penetrated into every corner of daily life,completely Subversion of people's traditional living habits and cognitive concepts.However,the competitive environment of high-tech industry is highly uncertain,dynamic and unpredictable.Especially the uncertainties of new technology and the uncertainty of economic benefits have become the biggest challenge for high-tech enterprises.Secondly,looking at the development of China's hi-tech industry in recent years,it can be seen that the trajectory of the enterprises in the high-tech industry is different from that of the traditional industries,and the non-linear trajectory has become the unique characteristic of the high-tech industry.Such as mobile payment,Internet finance,smart phones,their birth and development,but a few short years,the industry will be able to have a subversive impact of this late breakthrough and counterattack phenomenon and the invulnerability of competitors Has become a high-tech industry in the norm.In addition,high-tech industry information and technology update frequency is particularly fast,relative to other industries of high-tech product life cycle is very short.Each high-tech products or services to the birth of the successful use of people's daily life of the time period is relatively short,with the growing diversity of consumer demand,consumer demand-oriented high-tech In order to meet their diversification Of the consumer demand,high-tech products and services must always maintain the advanced nature and continuous innovation,a little careless will be replaced by industrial competitors.In this case,high-tech enterprises are facing more intense competition,the endless stream of uncertainty in the high-tech enterprises to create "trouble" at the same time,also continue to create new markets and new opportunities,which will directly Leading to high-tech enterprises will always be in the cusp of competition,whether to win the competition in the industrial chain to achieve a high potential of the transition,largely depends on the enterprise in the realization of potential transition path choice.Therefore,if the high-tech enterprises want to get rid of this long-term predicament,they must find their own development path,realize the potential transition in the whole high-tech industry chain,and realize the leap from "low potential" to "high potential".In order to get rid of the dilemma of "low potential" and realize the potential transition behavior,this paper studies the potential transition of nonlinear structure,and puts forward a new way of "high-tech enterprise"Potential transition path".First of all,the research status quo of domestic and foreign research is systematically studied,and then the concept of potential transition path of high-tech enterprises is put forward from the related concepts of embeddedness,enterprise potential,centrality,structural hole and cohesive subgroup.In this paper,we adopt multi-case research methods,select the sub-business of Tencent micro-payment,Ali Finance and Huawei mobile communication as sample cases,and conduct interviews with these enterprises and summarize the enterprise summary,News reports and CNKI research documents.B.Through the analysis of the cases and the cross-case analysis,the author has extracted three feasible paths of the potential transitions of the high-tech enterprises:(1)Cohesion subgroup path.Tencent WeChat payment to establish a strong social capacity in the WeChat,more than 700 million users in the micro-social platform for each user has their own circle of core friends,micro-credit on this basis to seize the "red envelope culture" The use of"grab red envelope" game will be the various "small circle" together in the seemingly independent of the micro-user community to establish a link between,and as a medium to open the micro-mobile payment market.Micro-credit mobile payment has opened up a cohesive sub-group path to achieve the low potential of enterprises to the high potential of the cross;(2)to improve the network center degree path.Alibaba based on its electronic business platform to carry out financial services,Ali Finance after a step by step exploration,identify the core of the entire social network location,and then to mobile payment as the core financial business,to other financial business development,and gradually grow into new Financial model leader.Ali financial success lies in its choice of the correct transition path,that is,by increasing the network center degree,in order to achieve business potential across;(3)occupy the structure of the hole path.Huawei's early accumulation of various resources and capabilities and the rise of the global smart phone is the time conditions,Huawei mobile phone network through the occupied area of the network structure hole,with its information superiority and control advantages,fully tap the innovative resources for innovation between the main Demand and supply to provide timely and effective communication and even value-added information services,making Huawei phone in just a few years will squeeze into the global smart phone market,the top three.From the perspective of the community as a whole network,Huawei mobile phones to open up a path to occupy the structural hole to achieve the enterprise potential of the transition.This study enriches the theory of potential transitions of enterprises,which provides a theoretical support for local high-tech enterprises to try potential transitions in the future.