Research On Development Strategic Transition Of New And High-tech Company JZ

In recent years,the development of the new technology industry represented by information technology has greatly promoted the development of the electronic measuring instrument industry.Electronic measuring instruments are the foundation and source of information technology and an important part of the information industry.With the rapid development of my country's economy,the global electronics manufacturing industry is migrating to China;the upgrading of communication technology represented by 5G and WIFI6 puts forward higher requirements for electronic measuring instruments and meters;the competitive environment in the industry is also deteriorating.In this context,electronic measurement instrumentation companies,especially small and medium-sized high-tech companies in the electronic measurement industry have adjusted their corporate strategies to start a road of transformation and upgrading,in order to maintain and enhance their competitive advantages under the new form.This article takes the electronic measuring instrument JZ company as the research object,based on the current internal and external environment,to study the strategic transformation of JZ company.Firstly,the thesis uses PEST theory to analyze the macro environment of JZ company's strategic transformation,and analyzes the industry competition environment of JZ company's strategic transformation according to the "five forces" model.Then analyze the internal environment of JZ company,and then analyze the existing strategy and existing problems of JZ company.It is found that the existing strategy of JZ company is: one is the centralized strategy,focusing on the low-end WLAN market;the second is the service differentiation strategy.The problems with this strategy include: the strategic positioning of positioning in the low-end market has the problem of insufficient development potential,which affects the company's sustainable development;the current concentration strategy has the problem of single market and product,which increases the operating risk of JZ company;However,in the implementation process of the differentiation strategy,there are problems of unclear key points,high costs,and low marginal benefits.The thesis uses SWOT theory and JZ company's own situation to analyze the advantages,disadvantages,opportunities and threats of JZ company's strategic transformation.Finally,based on the results of SWOT analysis,a transformation strategy of “strengthening new technology investment and new product development;enhancing brand awareness and marketing capabilities,expanding mid-to-high-end markets,and entering the cellular testing and vector network testing markets at the same time” was put forward;and the strategic transformation was elaborated Implementation and safeguard measures.