Reserch On Service Platform Competitiveness Of Cross Border E-Commerce

The information age and Economic globalization,under the background of E-commerce vigorous development,Cross border e-commerce has gradually become the new way of international trade with The Internet+ International trade action.Cross-border e-commerce booming at the same time is faced with the problem of cross-border circulation efficiency and integrity constraints.Cross border e-commerce service platform provide one-stop integrated services of cross border e-commerce.Enhance the competitiveness of the cross-border e-commerce service platform to improve the efficiency of cross-border e-commerce industry chain,and explore the value of the underlying data,then promote cross-border e-commerce credit system construction,so as to boost cross-border e-commerce development,and promote the foreign trade competitiveness.This paper summarized the development of China’s cross-border e-commerce,combed the present situation and development trend of cross-border e-commerce service platform,and researched competitiveness analysis framework.This framework includes concept of competitiveness,competitive factors and competitive evaluation.Build a competitiveness evaluation model of cross-border e-commerce service platform,with three aspects constitute of resource,ability and performance,including 12 indexes.Use the competitiveness model,select nine representative cross-border e-commerce service platform of zhejiang province to evaluate competitiveness.Through the empirical study of zhejiang province,cross-border e-commerce service platform competitiveness promotion strategy is put forward.