Research On Factors That Influence Consumers To Shop On Domestic Cross-Border E-Commerce Platform

Under the background of China's sustained economic growth and Improvement of national income,The consumption demand of residents continues to upgrade from Food and clothing needs to more diversified needs with High quality and more secure.Attractted by the huge potential of China's consumer market and positive trade policy,Foreign goods enter the market of China Through various forms.Meanwhile,The development of cross-border travel and Overseas Study offer Chinese consumers more Exposure to foreign goods with low price and high quality.Consumer demand for foreign goods increased significantly.Sustained development of Internet technology provides consumers with a variety of channels to buy foreign goods Including large shopping malls,outbound tourism,personal purchasing,overseas shopping sites to buy(sea Amoy model),Imported cross-border e-commerce platform and other ways.Relative to other channels to buy foreign goods,domestic cross-border e-commerce platforms Are more susceptible to the supervision of government departments and can provide more security of goods and services to consumers.At present,the development of cross-border e-commerce was still at an early stage,and not the first choice of cross-border consumer shopping.To develop better,domestic cross-border e-commerce platform must meet the needs of consumers,access to consumer support and affirmation.This paper sorts out the causes and current situation of the development of the cross border shopping channels in our country,and mainly study the development and problems of cross-border e-commerce platform in China.413 research sample data of 30 provinces in 2016 was offered to analyse the main factors that affect consumers to choose the imported cross-border e-commerce platform.Combined with analysis and research on the domestic leading cross-border electronic business platform case-Tmall international case,provide effective recommendations for the development of cross-border e-commerce platform,to better cater to the needs of consumers.At the end of the article,the development of cross-border e-commerce are discussed.According to the above research,this paper make some proposals for eonsummating the imported cross-border e-commerce platform:(1)strengthen supervising and managing overseas sources of goods,guarantee the rate of graded products.(2)increase the number of goods,Improved platform commodity system.(3)Cater to the needs of young people,Marketing and product selection for the young,(4)Further optimize the consumption process,make the domestic e-commerce consumer experience.(5)Intensify supervision and management,regulate the development of the industry...