The Transformation Analysis Of Hua Xia Bank SY Branch's Marketing Pattern In Internet Environment

With the development of Internet banking,commercial banks are facing a great impact,the traditional business is declining,the interests of commercial banks have a huge impact.Commercial banks in the development process,its main business is to operate deposits,loans,foreign exchange,payment and other financial services,is a credit intermediary institutions.However,with the development of Internet information technology,the financial industry is more focused on the combination of information technology,Internet based Internet based financial industry in the new era has been the rapid development.Internet banking to obtain liquidity,the use of liquidity to obtain the benefits of the loan process,play a very important role.At the same time,as China's Internet users continue to increase,people on the development of Internet banking has shown a concern,and have to use the Internet for financial investment,in order to obtain the corresponding economic benefits.Internet as a representative of the third party payment means,cloud computing,social networking and other data mining technology for the Internet to create favorable conditions for financial development.In such a background environment,the gradual formation of the Internet financial services.On the challenges and Countermeasures of Internet banking financial industry era,mainly in the Huaxia Bank as an example,analysis of the Huaxia Bank in the face of the financial impact of the Internet,how should the decision,to better promote its development and progress.In the course of the study,mainly analyzes the opportunities and challenges at the present stage of SY branch of Huaxia Bank,analyzes the SY branch of Huaxia Bank competitors to bring its threat,and under the impact of the Internet,marketing difficulties of Huaxia Bank SY branch.At the same time,the SY branch of Huaxia Bank in the context of the Internet,should pay attention to the original marketing model is improved to construct a new value system,can transform the original business processes,strengthen product marketing.In addition,SY branch of Huaxia Bank to pay more attention to the channel strategy,product strategy,price strategy,promotion strategy,personnel training strategy and other aspects of the current marketing strategy are improved,in order to promote the development and progress of the SY branch of Huaxia bank.