Research On Internet Banking Strategy Of Commercial Bank

With the increasing progress of Internet technology,many Internet companies have opened third party payment,network financing and other fields,and constantly nibbled the traditional banking business.In order to prevent the marginalization of the traditional commercial banks have the layout of Internet Banking,In addition to make traditional payment,settlement,financial services to Be Electronic,Also continue to launch innovative products,electronic business platform,WeChat banks,direct banks competing appeared in the public view too.China Merchants Bank was established in Shenzhen Special Economic Zone in 1987,over the years has always insisted the concept of innovation of "science and technology","changed because of you ",in the field of Internet banking is an industry leading level.Therefore,this paper selects China Merchants Bank as a case to explore new development strategy of the Internet banking industry,then provide a reference for other small and medium-sized commercial banks in the development of Internet banking.The research ideas of this paper are as follows: First,introducing the relevant achievements of domestic and foreign commercial banks to finance the development of the Internet,Second,the general development of China Merchants Bank as well as the development of the Internet and financial business development situation and put forward the problems,and taking a SWOT analysis as a basis for the development of China Merchants Bank Internet banking,At the same time,domestic and foreign commercial banks in the development of Internet banking,the general model and case analysis,and summed up the development of China Merchants Bank Revelation,Finally put forward the strategy of development of China Merchants Bank Internet banking,to create a set of banking,e-commerce and social networking platform is one of the China Merchants Bank online community and to other Development Bank Internet banking has certain practical significance.