Study On Marketing Innovation Of Online Travel Agent Based On We Media

By combing the relevant literature,the use of representative sampling and random sampling,select three tourism E-Commerce——Ali travel,Ctrip and Qunar,research their data of sina blog in selected period,previously obtained information and data.On the basis of correlation analysis,we selected three words——hot words,activitiesand micro topic from internet as the independent variable to be empirical analysis.Research the marketing innovation of three representative enterprises based on Sina blog.To discuss the use of we media for tourism B2C.Focus on the interactive relationship between the marketing innovation and the internet word(brand images).Further more,found that the use of tourism electricity suppliers from the media to carry out marketing innovation,and draw the conclusion and speculate the future development direction.