The Research On E-commerce Marketing Strategy Of Jun Tu Travel Network

With the improvement of living standard, people increasingly pursue to satisfy the spiritual aspect, travel around, domestic travel, outbound travel more and more attract people’s attention, the tourism industry in China has entered a rapid development in prime time, and the domestic tourism market has huge potential. The diversity of tourism products and the complexity of information, which really need a platform to show, therefore, the tourism e-commerce arise at the historic moment. Tourism, e-commerce, internet are rapid converging, and the traditional business model in tourism industry for many years is broken. Facing the changing of the environment and market competition is increasingly fierce, Shaanxi Tourism Corporation Group also began to make the transition from traditional management pattern to tourism e-commerce, it funded a lot of money to establish Jun Tu Travel Network which came online in December 2013, however, if hoping to close the gap between itself and famous tourist websites in a short time and realize the generate income, it is necessary to adjust marketing ideas and make bold explorations bold concerning new ideas and methods of the tourism electronic commerce marketing.In this thesis use the literature reading method, comparative analysis, normative analysis, marketing theory of tourism e-commerce and the marketing theory of social media synthetically, through analyzing the present situation of marketing business in Jun Tu Travel Network, clearly points out the problems existing in the company’s marketing strategy, and further analyze the causes of these problems, thus lay a solid foundation for the next step to solve the problem.By deeply analyze the existing problems and reasons in marketing business of Jun Tu Travel Network, put forward to the cause of adjusting its marketing strategy:product positioning, market segmentation, promotion strategy and customer relationship management and other aspects are imperfect, these reasons contribute to solve the current problem with pertinence, change the traditional management pattern, and promote the business transformation steadily of the Group. From the personalized marketing strategy, innovative marketing mode, promotion by social media and other auxiliary aspects, this paper indicates the specific direction of marketing strategy adjustment, it not only has theoretical, but also has the operability in practice.By adjusting the marketing strategy, transform the traditional business model, make better use of tourism e-commerce platform, and expand business scope, so as to ensure the successful implementation of marketing strategy, to create large-scale benefit for enterprises, to help the enterprises to achieve the smoothing transformation!...