The Research On Social Media Marketing Strategy Of Wulong Tourism County

With the advent of WEB3.0 era, traditional marketing has experienced drastic transformations. Acting as dominant participants in marketing activities, consumers gained more rights than before. At the same time, highly-developed internet stimulates tourism brand characteristics getting more diversify so that traditional marketing and the way that information disseminates can’t meet current demands. By the virtue of a powerful platform and a large amount of users, social media may have far-reaching influence in modern marketing activities.By reviewing platform and commercial value of current social media, its significant influence on tourism brand marketing has been highlighted. This paper mainly focuses Chongqing Wulong district as a precedent, the primary research of this paper mainly concentrates on condition, marketing circumstance and drawbacks of social media marketing in wulong district. After comparing successful cases and analysising the complicated relationship between social media and tourism brand marketing. The purpose of this research to discuss the helpful methods meeting current demands from tourism marketing subject, platforms and strategies three aspects which can also provide benefiting references to related works.