Study On New Media Marketing Changchun Jingyuetan Scenic Area

At present,network information technology is changing with each passing day,integrating into social production and life.With the development of informatization of our country and the rising numbers of Internet users,mobile Internet and offline increasingly close economic ties,and promote consumption mode to resource sharing,intelligent equipment and diversified development of the scene.As a new service industry with high concentration of informatization,tourism industry has been greatly influenced by network information technology.With the Internet plus tourism,tourism wisdom such as the deepening of the concept of promotion,new media to WeChat,micro-blog,search engine,APP as the representative of the professional tourism plays an increasingly important role in industry propaganda.As a powerful propaganda tool,the study of the characteristics and functions of the new media in the promotion of scenic spots is of great significance to enhance the market competitiveness of tourism attractions and the development of innovative services.Subject to the level of economic development,social resources and infrastructure and other factors,Changchun tourism industry development is still in active exploration stage in the market promotion and publicity,for the effective use of new media still needs to strengthen.Jing Yue Tan,the largest artificial forest sea in Asia,is a national scenic spot.Its new media publicity has the representative characteristics in the Northeast scenic area.It has a good reference for the new media publicity in Changchun and Jilin province.This paper mainly studies the problem of Changchun Jingyuetan Tourist Attractions using new media to carry out publicity of the status quo and existing,through investigation and analysis,explore the new media to play the role of marketing in the area,find out the advantages and disadvantages of new media marketing,and on the basis of proposed suggestions for improvement of the scenic area of new media marketing,promoting the development of city tourism Changchun scenic spot market promotion work better.