The Study On Blue Ocean Strategy Of Science And Technology Enterprise Of Coal Mine Safety In C Research Institute

In order to construct a well-off and harmonious society, to fulfill the scientific development concept, it is necessary to eliminate the unfavorable influence on energy shortage, safety production crisis and global negative compact, which bring great challenges and boundless business opportunities to technological enterprises of coal mine safety which involves safety, health and security industry. Coal is the fundamental energy in China. Competition among industries is becoming white-hot day by day after near 5 years powerful rise. However, the furious competition also witnesses many mine accidents. The market demands more on the taste and quality of safety products. However, with regard to the traditional sale and quantity, the market demand of safety products is waning till stop. Narrow market and monopolized domain is disappearing, so no matter what kinds of competitive strategies applied, the space of corporation profit will be smaller and smaller. How to change the unfavorable situation in coal and mine safety production thoroughly is the key topic which needs the state, industry, even the technological enterprises of coal and mine safety much efforts to research into. This thesis takes C Research Institute, a leading coal mine safety science and technology enterprise, as an example. It focuses on the process of Blue Ocean Strategy by the way of case study in order to surmount industrial bloody competition, create new market and make a profit long and steadily.The thesis first comments on the schools about design, structure, capability, resources and theories on competitive cooperation, IT and Blue Ocean Strategy. The author gathers many experts' ideas, applying the theory of competitive strategy and Blue Ocean Strategy together, optimizing proper strategic management model. The author uses five strength models, CPM and EFE matrix to analyzes the outer environment and market demand of C Research Institute and find out its opportunities and treats.He uses the theory of resource,value chain and VRIO model to analyzes the internal conidition of the enterprise systemically and find out its advantage and weakness.On this basis, the author finds out the differences between products and customers' requirements and competitive counterworkers. By analyzing value creation, layout of industrial strategy and six paths frame and four steps movement provided by Blue Ocean Strategy, it rebuilds strategic layout of coal mine safety science and technology industry and puts forward to Blue Ocean Strategy of C Research Institute:â‘  To reduce the function redundancy of current products, simplify the operation,...