Research On Customer Relationship Management Of SYJC Gear Company

With the development of business and times,and also the improvement of the institution and system,more and more people are aware that the market competition is not only a series of factors of the quality of products and its brand,but also the competition for customers.If enterprises want to maintain long-term and stable development in the fierce market competition,it is important to pay attention to the customer relationship.However,many enterprises focus on the development of new customers,but in the aspect of customer relationship management,they are usually lack of systematic planning and necessary means,and also lack of the strategy of customer retention and customer loyalty,which lead to the rapid lost of new customers and bring great losses to the enterprise.Therefore,digging out the potential customers,maintaining good customer relationships,holding effective customer resources,have become the key points for the enterprises to succeed in the market.Drawing on and absorbing the latest achievements in the theory of customer relationship management at home and abroad,this paper systematically expounds the concept,technology and strategy of customer relationship management with the theories of management,marketing and so on.The paper selected SYJC gear company as the research object,by analyzing the current situation of SYJC gear company's customer relationship management,combining with the theory of customer relationship management and on-the-spot investigation and research,the paper analyses SYJC gear company's problems of the support,foundation,organization,business and technology in the customer relationship management,improve the customer relationship management to the point,enhance the level of customer relationship management and strengthen the comprehensive quality of the company,thus to maintain long-term competitive advantage in the equipment manufacturing industry.