Research Of Customer Relationship Management In NP Company

Customer relationship management, one of the popular management ideas, originated from marketing sales theory. It put emphasis on customers as their most major enterprise resource. It includes finial users, retail traders and cooperative partners. It reach high values by excellent customer service as long as satisfying client need according to deep analysis of them.In this paper, I will investigate, research and discuss the customer relationship management mode of NP Company from its customer subdivide, customer value management, customer loyalty and its degree of satisfaction. Also I find lots of drawbacks of its customer relationship management, like omission problem of client information, client choose, price setting, disorder of management, The lack of key customer management consciousness, weak outside service from its sales and production.To solve above problem, I put forward initial solutions, such as strengthen the customer information system, make client grating, improvement customer credit management process, small orders management, key customer Management, put the pre-sale service into practice, unify the service procedure and improve employee loyalty. Hope they can give suggestions and ideas to add customer value, improve the whole company benefit.