Research Of Customer Classification Management Of Company N Bases On Customer Value Analysis

Since the reform and opening up, based rapid economic development, China has become the world’s second largest economy. The name of the factory of the world is famous all over the world. More and More EMS(Electronic Manufacture Service)company has put their factory in China due to low-cost and good political environment. Competition in this filed is increased a lot in China and the surrounding areas.In the increasingly fierce market competition, the traditional management mode has been unable to meet the needs of its high speed development. The original driving force of the development of the company is demand from customer. How to serve the existing customers and win new customers is the first step in the management transformation Company-N.Resources are limited. The premise of good customer service is how to use limited resource to serve customers which can create value for the company. Therefore, how to effectively identify customer value and segmentation, so as to develop the strategy of service, has become a key point for each enterprise. In the increasingly fierce business environment, it is not enough to only have high quality products, how to increase product value through good customer relationship is very important to each customer. In essence EMS enterprises, is a service oriented enterprises to provide electronic manufacture service, she should pay more attention to customer service and relation management. This paper will study the value of customers, so as to make the effective value evaluation method, and based on this to make the differentiated service strategies.First of all, this paper sorted out the current development status of China’s electronic manufacture service, and established the research methods and ideas.Secondly, through reading and summarizing the domestic and foreign experts’ related research; lay the foundation for future research.Then his paper sorts out the related theories of customer classification management.Then this paper takes the Company-N as the empirical object, calculates and analyzes the value of the 49 sample customers. At the same time, this paper proves the effectiveness of the established evaluation system.Then, based on the evaluation results, the sampling customers are subdivided and the corresponding differentiation management strategy is set up.At last, the research of this paper is summarized, and the deficiencies are pointed out, and the prospect of further research is put forwardIn this paper, we hope that through the study of customer value to help electronic manufacture service enterprises to identify the value of customers, optimize customer relationship management and provide differentiated services. Through the optimization of services, to provide customers on time, high quality, reasonable price service, and ultimately lay the foundation for the enterprise to growth up.