Research On The Evaluation Of Sustainable Development Of Rural Turism Industry In Zhejiang Province

The strategy of revitalizing rural areas is a major decision and arrangement made by the party and the country as a whole in the new era,and it is the general starting point for doing a good job in the work related to agriculture,rural areas and farmers in the new era.Rural tourism industry,as one of the important industries to develop rural economy and increase farmers' income,occupies an important position in the strategic deployment of rural revitalization.Under the background of leisure economy era,rural tourism industry is faced with the dilemma of industrial upgrading and other related issues.How to promote the long-term sustainable development of rural tourism industry has become a hot issue in current research.As one of the first provinces to develop rural tourism in China,zhejiang province has been in a leading position in both the speed and level of rural tourism development in recent years.This paper takes the rural tourism industry in zhejiang province as the research object and adopts the methods of literature search,expert consultation,questionnaire interview and data statistical analysis.Firstly,through literature review,this paper studies the concepts related to rural tourism,sustainable development and tourism sustainable development.On this basis,this paper reviews the existing research on the sustainable development of rural tourism industry through literature research at home and abroad.Then,it reviews the development process of rural tourism industry in zhejiang province and analyzes the current development situation.On this basis,it puts forward an evaluation index system that includes economy,society,culture and ecological environment.Finally,ahp is used to establish the index weight and evaluation model to form a complete evaluation index system for the sustainable development of rural tourism industry.After that,zhejiang anji county,tiantai county and tonglu county were selected as representative research areas through target screening for case study,and sustainable development indexes of different regions were obtained,and comparative analysis was conducted to draw relevant research conclusions.Finally,in view of the problems found in the research,this paper puts forward relevant countermeasures for the sustainable development of rural tourism industry in zhejiang province from the aspects of development mechanism,development mode and development policy,and summarizes the full text and makes research prospect.