A Research On Innovation System Of B Company

Company B,a famous automotive component supplier from Germany,has been survived for 130 years and has been successfully taken the leadership in automotive industry for decades.Its innovation system does great contribution to this.It's worth a study and can give a lesson.It would be a meaningful topic to tell if its innovation system can still support its competitive advantages and ever green in the future.The content of this paper:Firstly,the innovation system of B Company is introduced,including it innovation culture,innovation organization structure,innovation process,innovation source,management and execution;then the innovation history of Intelligent Glove project is analyzed,from idea creation in university to the innovation gate 1,2,3 and failure in series development for sign language translation application;and then from new idea generation from customer requirement to minimum viable product for the industry application,to see how the innovation system works in the project.In the end,using the innovation theories of Peter Drucker,the innovation source,innovation process,innovation organization structure,innovation management and execution of B Company in the Intelligent Glove case are analyzed.After research,this paper concludes:First,many methods of open innovation are used to search innovation ideas,like innovation competitions with internal or external participants,cooperation and communication with the universities and customers;which guaranties the continuous innovation source for innovation yield.Second,the perfect innovation process guides the development and review of inno-vation project,which can push project forward and also stop it and the company loss when the result is lower than expectation.Third,in the aspect of innovation organization structure,the innovation source is not fully used;shared team members impede the speed of innovation project to move forward;incentive and punishment system for innovation project,which doesn't follow the rule 'reward when success,no punishment when failure',can't motivate the team member to work hard and impedes the innovation yield.Fourth,in the aspect of the innovation management and execution,the innovation spirit should be improved among the departments which don't work for innovation daily;the review of innovation project should be enforced;and the innovation funding should be more flexible for application in order to shorten the development time of innovation project and improve the innovation yield.