Develop Strategic Research Daqing Oil Field WF Property Management Company Enterprises

With the continuous development of market economy,with the SASAC central enterprises are implementing three for one industry(water supply,power supply,heating and property management referred to as the "three for one industry)separation of major change in the structure will be transferred,the property services market,independent management,fair competition,consumer freedom of choice and independent consumption.The modern market system of commodity and factor free flowing,equal exchange will be more and more perfect.In this situation,the traditional management of state-owned property companies rigid management model will soon be eliminated.As a state-owned enterprise in Daqing oilfield,the WF property company of Daqing oilfield must adjust its future development strategy in order to keep the dominant position in the industry and realize the sustainable development.Therefore,it is particularly necessary to analyze the internal and external environment of WF company of Daqing oilfield,and put forward the development strategy suitable for the company's situation and determine the safeguard measures for the implementation of the strategy.The scientific analysis and the reference research in Daqing oilfield WF property company as a case study,the reference papers related to a large number of domestic and foreign achievements,theory with practice,according to the Daqing Oilfield Company WF property development at present,systematic research on the strategic management of the company.This paper mainly includes the following contents :firstly explains the research background,purpose and significance of the research in Daqing oilfield WF property management company,the introduction and evaluation of domestic and international strategic research,then put forward the research content,framework and research methods.The two is to introduce the relevant theories of corporate strategy,including the connotation,characteristics,significance and process of strategic management theory.Then it introduces the strategic management analysis tools,which are applied to the PEST analysis model and SWOT analysis model.The three is the analysis of the Daqing oilfield WF property company internal and external environment,then construct the SWOT matrix,the company's internal and external environment of the SWOT analysis,the strategy choice.The four is based on the development of strategic vision and guiding ideology of Daqing oilfield WF propertycompany,combined with the internal and external environment analysis,put forward the strategic plan of Daqing oilfield,Daqing Oilfield Company can take the WF property and strategic positioning.The paper puts forward three strategic choices:low cost,differentiation and diversification.Five is to put forward measures to guarantee the implementation of Daqing oilfield WF property company strategy,mainly to strengthen the brand influence,strengthen financial management,optimize the structure of human resources,effective use of big data to strengthen the enterprise informatization construction,improve equipment efficiency etc..