The Research On Innovation Strategy Of JK Company

The global LED semiconductor green lighting policy has been published and implemented in 10 years of the development.Domestic and foreign LED enterprises experienced an overall development,especially Chinese LED enterprises grow rapidly.It took 60% of market share of the world.At this stage of rapid development,its current pace and scale is also leading in the world.But it is still well behind in high and new technology.With 10 years of imitation innovation,only few enterprises invest in research and development.Most of the enterprises stop to research and develop,and it caused the LED industry in a serious homogenization of competition.JK Company is one of the leading companies in LED industry.How to keep the advantage of technical innovation strategy and turn it into market strategy is worth to be studied.Firstly,it analyzed the internal and external environment of JK Company by technical innovation theory.In the development of JK Company,it also refined the technical innovation strategy by SWOT and Porter Five Forces Model theory and etc.Then it discusses the target and selection of technical innovation strategy in technological positioning and planning for current technical innovation problem.At the same time,it mentioned the strategy implementation in investment of researching and developing,patent protection,risk management,talent cultivation and culture building for strenthening the technical innovation.Finally it gives a summary of the whole thesis and points out the shortage of this paper and more research for requirement.The aim of this thesis is to study the technical innovation strategy of JK Company.It's also a valuable reference for small and medium-sized companies in the technical innovation.