Research On The Problems And Countermeasures Of Sales Staff In ZW Company

With the rapid rise of e-commerce,the original business model change gradually,the external market falling export demand,domestic demand growth is difficult to ascend,China's apparel industry ushered in the unprecedented competition,declining earnings.Again such circumstances,the enterprise will research focusing on how to quickly to raise its competitiveness,at the same time as the basis of winning market,this,in turn,on development,to win more market share,increase sales,so as to obtain higher profits.Sales workers in the clothing enterprise is face to face with consumer needs of employees,so its comprehensive quality and ability for the enterprise is critical,it isn't at work can be keen found that the consumption demand,is vital for the development of the enterprise.Conduct business training for sales,therefore,is the best way to break the development bottleneck of enterprise at present.This paper chooses the training problem and countermeasure of the sales staff of the enterprise as the research object,summarizes and summarizes the research background,the research status quo at home and abroad through the literature analysis method,and then starts from the related concept,the basic concept,the sales personnel Training the relevant overview,the theoretical basis of staff training were introduced for the follow-up research to lay the theoretical foundation.Taking ZW clothing technology co.,LTD as an example,first to the brief analysis of the operation of the reality,to find the deficiencies in the process of training sales workers,Including ZW Clothing Technology Co.,Ltd.and ZW Clothing Technology Co.,Ltd.sales staff training system overview.And then find the root cause of the problem,such as the lack of a sound training system and system,the lack of attention to the training of sales staff,training organizers with their own understanding of the development of training content,there is no way to measure the effectiveness of training,and as the basis,combined with the related management theory put forward the corresponding improvement opinion and strategy,including the establishment of a rigorous training system,training needs analysis,training needs based on the development of enterprise training programs to strengthen the understanding of sales staff training,the characteristics of the Internet era into the sales staff training,sales staff training and other modules of human resources and thus for reference with related companies in the field of supply.