M Company Titanium Alloy International Marketing Strategy Research

At present, the economic crisis early this century has still influenced the global economy and titanium industry also has been greatly affected. The titanium international market is suffering from the difficult time with the excess capacity, tiny profit and low demand. As a leading titanium manufacturer, M company also is facing the big challenge on the international market due to the market situation, whether M company will continue to proceed with the titanium international marketing and how to manage the titanium international marketing have become into an urgent topic for M company, M company need some scientific marketing strategies that works M company considering the current marketing strategies are backward.The paper firstly introduces the titanium main markets covering the titanium aerospace, medical and automotive mechanical markets that M company is engaged in, and then introduces the current status of M company titanium marketing management and some shortcomings existed. The paper points out M company should continue to proceed with the titanium international marketing after analyzing the advantages and disadvantages of M company's domestic marketing and international marketing respectively. The author takes the PEST Model, and Five Forces Model to analyze and discuss M company's external environment, and study M company's internal environment also from the aspects of the technologies, talents, brand and reputation, then discuss M company's current titanium international market strategies in details. Based the issues of the M company's current market strategies, environments and the main market status, the author made the market segmentation and chose the target market for M company and then puts forward the related improved strategies from the aspect of product, price, channel, promotion, etc. In order to ensure that the improved strategies can be successfully implemented in M company, from organization support, marketing management system, cooperation from other departments, some management of risk, the support measures of strategy execution are raised.The paper studies the marketing strategies for M Company's international titanium marketing has very important practical significance and strong guiding function on M company's oversea marketing work, also it will provide an example with reference value for domestic other companies that are participating the titanium international marketing.