Research On Market Status And Countermeasure Of The Titanium Concentrated Series Products Of CG Taihe Iron Mining

For 21 century, the sharp growth of titanium industry brings the huge development space for the Titanium Concentrated of Chongqing Iron & Steel Co. Ltd. As the second biggest titanium company in our country, confronting with the clients' rapid titanium concentrated demand and higher and higher quality standard, it is very significant to draw out a development strategy.First, the paper summarize the marketing environment and the strategies of business growth and development theoretically, and then introduce the market status of titanium concentrates products, including series products about titanium concentrates and their uses, the main ingredients of titanium concentrates products and the status of the global exploitation, the processes and market supply and demand of titanium production and so on. Take Taihe compangy as a case, first of all, we introduce the basic situation of Taihe company, give a specific product and market profiles, give a more detailed analysis of the forecast on the status and prospects of titanium concentrates series products supply and demand trends in the market, coupled with the resources which Taihe company owned, make some suggests for deep processing to the available products in the company, and take a more detailed analysis of relevant issues in the implementation process ,finally, the article draws out the development strategy conclusions of Taihe company.To ensure the implementation of the strategy, firstly, Taihe company should seize market opportunities, develop high-grade titanium, not only for its own products of a single mistake, but also to significant economic benefits, enhance their own strength to the rolling development; After this, through using rich titanium resources, it should extend the industrial chain, improve product mix, make the industrial chain a further development of the titanium concentrates, enhance its quality, establish TiO2 supply base for the market to expand living space, and consolidate and develop the core competencies to ensure the healthy and stable sustainable mining development.